RED DRAGON.PSA
SCOPE
I came up with this silly concept back in college and it only took 15 years to make it happen...
PROCESS
I wrote a script, pieced together an amazing little film crew and we shot this beautiful spot in a single day. That includes building the set, propping, lighting, shooting and breaking it down. Before that all happened though, we had to find a Chinese actor on a weekend. Fortunately, we discovered the talent of our friend and furniture mover Greg who killed it. He's not even an actor, or Chinese! :)
RESULT
I'm very proud of this piece and hold it in great fondness. This is how good commercials are made!
CLIENT - PSA
WRITER+DIRECTOR+PRODUCER - CLARK JAMES
LINE PRODUCER - RICHARD TOPPING
CINEMATOGRAPHY - PHIL ANDERSON
EDITOR - CLARK JAMES
COLOR - SEAN RAWLS