DAXI . SKIN REJUVENATION
Combine iconic images and smart, simple tag lines to tell the reader that DAXI is a bold, new brand targeted at wise women who are not shy about fighting the aging process.
I created a wide variety of double-meaning phrases that play with the concept of aging and facial lines, combined with high fashion photography that urges the consumer to ask "What is DAXI?"
The client appreciated the depth of the exploration and is currently entering the next stage of concept development.
CLIENT - SAROFSKY
TASKS - TAG LINES