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THE NAKED CANDLE COMPANY
Combine iconic images and smart, simple tag lines to convey to the reader that MOXI is a bold, new brand targeted at wise women who are not shy about fighting the aging process.
I created a wide variety of double-meaning phrases that play with the concept of aging and facial lines, combined with high fashion photography that intrigues and begs the consumer to ask "What is MOXI?"
The client appreciated the depth of the exploration and is currently entering the next stage of concept development.
CLIENT - NAKED CANDLE
TASKS - DESIGN, COPYWRITING
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