SCOPE

Combine iconic images and smart, simple tag lines to tell the reader that DAXI is a bold, new brand targeted at wise women who are not shy about fighting the aging process.

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PROCESS

I created a wide variety of double-meaning phrases that play with the concept of aging and facial lines, combined with high fashion photography that urges the consumer to ask "What is DAXI?"

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RESULT

The client appreciated the depth of the exploration and is currently entering the next stage of concept development.

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CLIENT - SAROFSKY

TASKS   -  TAG LINES

                 DESIGN