SERVPRO.DISASTER

SCOPE

When Nike launched the innovative self-lacing shoe shown seen in the Back to the Future films, we were asked to showcase the delicate motion of the automated lacing process in a dramatic, cinematic method, months before a functioning product was available to photograph or film.

STORY

We chose to create a powerful visual  sequence of close-up shots that remind us of a high-end car commercial that clearly showcases the innovative lacing action.

RESULT

The resulting spot is a stunning example of photo-real 3D animation that showcases the great detail of the MAG

CLIENT - INDUSTRY PDX+NIKE