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SCOPE

When handed a classic character like Rudolph, great care must be taken to honor this well know franchise. Our only criteria was to introduce Rudolph to a cast of current television stars, make it fun and design it in a way that a  

STORY

We set about writing a script that created a moment with Rudolph and each celebrity and discovered that the story would require a complex, single motion controlled camera move that took 3 days to program.

RESULT

The completed piece captures the classic holiday spirit of Rudolph, and CBS was enamored with the piece we dreamed up.

CLIENT - INDUSTRY PDX+NIKE